Looking for the best real estate CRM that fits your budget? You’re in the right place. Whether you’re a brand-new agent or running a large agency, we’ve got you covered. Today, we’re diving into the top CRM tools for real estate—from free options to enterprise-level powerhouses.
Why You Need a Real Estate CRM
Before we dive into the list, let’s get this straight—
- A good CRM saves time.
- It tracks leads automatically.
- Follow-ups? Scheduled with ease.
- Marketing? Oh yes—it can do that too.
If you’ve ever forgotten to call back a hot lead, you already know why this matters.
Best Free Real Estate CRMs
1. HubSpot CRM – The Feature-Packed Freebie
Price: Free (with upgrade options)
Best for: New real estate agents who want a clean interface and automation features.
HubSpot is a well-known name. And yes, it’s completely free to get started. You’ll get:
- Lead tracking
- Email templates
- Follow-up reminders
- Mobile app support
Even if you decide to scale up later, HubSpot grows with you. It’s simple and powerful.
2. Bitrix24 – Great for Collaboration
Price: Free (with paid upgrades)
Best for: Small real estate teams
Bitrix24 offers more than just CRM. You also get project management tools and communication features.
This CRM shines when it comes to working with a team. You can assign tasks, share files, and schedule follow-ups—all in one place.
CRMs Under $50/Month
3. LionDesk – Built for Real Estate Pros
Price: Starting at $25/month
Best for: Solo agents who want real estate-specific features
LionDesk is like your personal assistant. It’s built just for you—yes, you, the real estate pro.
Cool features include:
- Video email and texting
- Auto-drip campaigns
- Lead import from Zillow and Realtor.com
At just $25 a month, it’s a solid deal.
4. Wise Agent – Simple and Effective
Price: $32/month
Best for: Users who love customer support
Wise Agent has been around and agents love two things about it:
- It’s super easy to use
- The customer support is top-notch
You also get marketing tools, lead automation, and a branded landing page. Not bad for $32!
Mid-Tier ($50–$150/Month)
5. Follow Up Boss – For the Follow-Up Kings and Queens
Price: Starts at $69/month
Best for: Agents who get a lot of online leads
Follow Up Boss is fast. Leads are automatically imported from over 200 sources like Zillow, Facebook, and Realtor.com.
You’ll love:
- Smart email templates
- Call logging
- Team collaboration tools
It’s perfect if you’ve got leads coming in daily and need to stay super organized.
6. Real Geeks – Lead Gen Plus CRM
Price: Starts at $99/month
Best for: Agents who want built-in lead generation
Real Geeks includes a CRM and a beautiful IDX website. You get new leads and manage them in one place.
It’s especially helpful if you don’t want to use third-party tools to create your online presence.
Enterprise Options ($150+/Month)
7. kvCORE – All-in-One Powerhouse
Price: Around $499/month (varies by brokerage)
Best for: Real estate teams and brokerages
kvCORE does it all. It’s a CRM plus marketing platform, website builder, and lead gen tool.
With kvCORE, you get:
- Smart campaigns
- AI-powered lead routing
- Complete transaction management
If you’re running a busy team or brokerage, kvCORE will handle your chaos like a pro.
8. BoomTown – For High-Volume Sales Teams
Price: Starts at $1,000+/month
Best for: Teams that close dozens of deals a week
BoomTown isn’t cheap, but it’s packed with features that help teams grow and scale fast. Real estate teams rave about:
- Advanced lead scoring
- Integrated calling features
- Dedicated lead concierge (yes, really!)
The return on investment can be huge—if you’re a high-volume team.
How to Choose Your Perfect CRM
Still unsure? Here’s how to pick a CRM based on your current situation:
- Brand-new agent? Go with HubSpot or Bitrix24.
- Solo agent with some traction? Try LionDesk or Wise Agent.
- Small team? Follow Up Boss or Real Geeks are great options.
- Big, busy office? kvCORE or BoomTown will make your life easier.
Final Thoughts
There’s no “one-size-fits-all” CRM. But thankfully, there’s a size for everyone. From free tools to full-on enterprise solutions, modern real estate CRMs make life easier and sales smoother.
Pick one that matches your current budget and goals. Over time, you can upgrade as you grow.
Now go conquer your leads—without ever forgetting a name again.