So, you’re a fitness coach, ready to take your coaching online. That’s awesome! But where do you start? The internet is big and wild, but luckily there are some sleek tools to help you build your very own website—even if you aren’t a tech wizard.
TLDR: If you’re a fitness coach starting online, your website is like your gym—clean, strong, and built with care. Choose a site builder that’s easy to use, looks professional, and lets you sell programs or book sessions. Platforms like Wix, Squarespace, and Kajabi are top picks. Pick the one that fits your budget and vibe, and you’re good to go!
1. What Should a Fitness Coach Look for in a Site Builder?
Think of your website like your virtual fitness studio. It needs to be:
- Easy to build – You don’t want to spend weeks figuring it out.
- Mobile-friendly – Because most people will check it out on their phones.
- Visually awesome – First impressions matter!
- Great for selling – You need to sell programs or book sessions.
- Flexible – Whether you’re offering on-demand videos or live coaching.
With that in mind, let’s explore the best platforms out there for fitness coaches like you.
2. Wix – Flexibility Meets Simplicity
Perfect for beginners who want creative design control.
Wix is like your favorite multi-use gym equipment. It can do a bit of everything. You can drag and drop elements, use cool design templates, and even add music or videos of your workouts.
- Pros:
- Super easy drag-and-drop editor
- Lots of fitness-related templates
- Integrates with payment systems
- Cons:
- Design freedom can be a little overwhelming
- Performance slows down with too many extras
Why fitness coaches love it: It helps bring your brand to life without needing to code a single thing. Add your class schedule, a booking system, and even blogs or recipes!
3. Squarespace – Sleek, Stylish, and Studio-Ready
The best for fitness coaches who want a modern, polished look.
Squarespace is all about beauty. You won’t go wrong if you want a clean, professional website that screams style. It’s especially good for coaches who focus on branding and storytelling.
- Pros:
- Stunning templates
- Mobile-optimized right out the box
- Easy to connect a blog or portfolio
- Cons:
- Less customization than Wix
- Not ideal for massive content libraries
Why fitness coaches love it: You can build a brand that feels more like a boutique studio and less like a basic site. Add your schedule, coaching bios, and even testimonials from happy clients.
4. Kajabi – The All-in-One Business Builder
Perfect for fitness coaches selling courses, memberships, and more.
Kajabi isn’t just a website builder—it’s your full business command center. If you’re planning to sell training programs, host video lessons, or run challenges, this one has it all built in.
- Pros:
- Everything in one place—email marketing, landing pages, online courses
- Great for recurring income with subscriptions
- Built-in payment and marketing tools
- Cons:
- More expensive than others
- Not ideal if you don’t plan to sell courses or memberships
Why fitness coaches love it: You can launch a complete online training empire—build funnels, set up memberships, and even automate your client emails. It’s like having your own digital gym and office assistant in one.
5. WordPress (With Elementor or Divi)
Good for tech-savvy coaches who want total control.
If you’re a bit more tech comfortable (or have some help), WordPress gives you the most power. With builders like Elementor or Divi, you can design a site exactly how you want it. It’s great for growing long term.
- Pros:
- Highly customizable
- Tons of plugins for booking, selling, and blogging
- Scales as your business grows
- Cons:
- Steeper learning curve
- You need to manage hosting and updates
Why fitness coaches love it: WordPress can be whatever you want it to be—from a simple one-page intro to a massive video course library. It’s flexible for those thinking big.
6. Weebly – The Easy Button
Good for coaches who want simple, no-fuss websites.
Weebly is the “plug and play” of site builders. While not as popular or flashy as the others, it’s very beginner-friendly and perfect for coaches just wanting to display services, prices, and contact info.
- Pros:
- Very easy to use
- Solid ecommerce features
- Affordable pricing
- Cons:
- Limited features compared to others
- Designs are basic and less flexible
Why coaches love it: It’s great if you want to get online fast without overthinking. It’s even owned by Square, so it works well for booking and payments.
Bonus: What About Social Media?
Quick side note—your website is your home base, but don’t forget your social media. Platforms like Instagram, TikTok, and YouTube work magic when paired with a great website. Use your site to link to your programs, schedule, or freebies.
Final Thoughts – What’s Right for You?
There’s no single “best” site builder—it depends on your goals and vibe.
- Wix – Great for style and drag-and-drop control.
- Squarespace – Polished and visual branding.
- Kajabi – Killer for digital products and memberships.
- WordPress – Full control if you’re comfortable learning.
- Weebly – Simple, quick, and to the point.
Pick the tool that gets you excited. Your online fitness journey starts with showing up—and a great website is your first impression. You got this 💪