WWE SmackDown vs Raw 2011 marked a pivotal moment in the evolution of wrestling video games, merging high-octane sports entertainment with interactive gameplay. Beyond the core mechanics and features, one of the most discussed aspects of the game at the time of its release was its cover art. Serving as the visual pitch that draws fans toward purchasing the game, the cover plays an essential role in marketing and branding. With SmackDown vs Raw 2011, THQ embraced the star power of WWE to create an iconic, era-defining selection of covers for worldwide markets and special editions.
The Standard Global Cover
The most recognized cover of WWE SmackDown vs Raw 2011 features three of WWE’s biggest Superstars of the time: John Cena, Randy Orton, and The Undertaker. Positioned to show each wrestler’s individuality, the trio reflects a balance of style and era-defining personas: the heroic Cena, the intense Orton, and the mythical figure of The Undertaker.
This cover appears on the PlayStation 2, PlayStation 3, Xbox 360, PlayStation Portable, and Nintendo Wii versions sold across most territories including North America and Europe. The dynamic lighting and smoke effects on the cover emphasize the drama and scale that WWE brings to audiences. Each Superstar is framed with a bold backdrop, creating a sense of confrontation even before the game is turned on.
Regional Variants and Special Editions
While the global cover featuring the trio remains the most iconic, several regional variants offered limited or alternate designs to appeal to local markets or celebrate specific WWE events and partnerships. These variations often featured individual athletes or unique visual styles.
1. United Kingdom Exclusive – Randy Orton Solo Cover
In the UK, a standalone Randy Orton cover was released in limited quantities. Using a similar graphical style, Orton is highlighted in his “Viper” persona, appealing to fans who resonated with his anti-hero character. This edition gained popularity due to Orton’s rising stardom and increasing title runs during that time.
2. Australia – The Undertaker Edition
Down under, fans were treated to a version with The Undertaker dominating the cover. This edition honored The Deadman’s legacy and was released to coincide with his 20-year anniversary in the company. The background had a graveyard aesthetic, reflecting his dark, ominous character in a style that made it almost collectible in nature.
3. Japan – Rey Mysterio & High-Flying Appeal
The Japanese variant of the cover featured Rey Mysterio as the primary star, targeting the popularity of his lucha-libre style that resonated strongly with Japanese fans. His mask, vibrant gear, and acrobatic wrestling style gave this edition a distinct visual flair.
This version also had slight language modifications and marketing tailors specific to Japan’s gaming market. Interestingly, Rey’s presence on the cover made the Japanese edition one of the most sought-after imports among collectors worldwide.
Retailer-Exclusive Covers
Retail partnerships also played a large role in the variety of cover arts made available. Fans who pre-ordered the game from select stores received unique slipcovers or steelbook editions.
- GameStop Exclusive: A steelbook edition displaying all three Superstars in a panoramic spread, with metallic embellishments and collector’s box art.
- Best Buy Edition: Included an alternate slipcover featuring Edge and Triple H in a face-off stance, exclusive only to Best Buy in the U.S.
These alternate covers were frequently limited to the first production run and are now considered premium collector’s items.
Cover Art Design Philosophy
THQ’s approach to the cover art of WWE SmackDown vs Raw 2011 wasn’t just about placing popular Superstars on the front. The visual strategy merged standard graphic design principles with the storyline dynamics of the WWE universe. The color palette was darker, edgier, and filled with lighting contrasts — a reflection of the game’s push toward realism and grit over cartoony styles of earlier titles.
Every version of the cover employed thematic elements like smoke, spotlighting, lens flares, and character shadows to hint at epic storytelling, rivalries, and unpredictable action. These design cues suggested that the game wasn’t just about fighting; it was about living the WWE experience.
Fan Response and Legacy
The community reception to the variety of cover art editions was broadly positive. With the expanded reach of social media around the early 2010s, fans from different regions would showcase their unique covers online, sparking comparisons and trades among collectors. The Orton and Undertaker solo covers became especially prized, while the Rey Mysterio Japanese edition contributed to the continued reverence for international wrestling stars.
Even years later, fans regularly discuss the WWE SmackDown vs Raw 2011 cover art on forums and YouTube retrospectives, often using it as a cultural timestamp to reminisce about their favorite Superstars and storylines. For many, the cover served as their gateway into the game and as such, carries embedded nostalgia.
Conclusion: A Visual Showcase of WWE’s Golden Era
WWE SmackDown vs Raw 2011 wasn’t just a game. Its multiple cover arts acted as visual representations of WWE’s larger-than-life universe during the late 2000s and early 2010s. By spotlighting different wrestlers across regions and editions, THQ effectively turned the game’s packaging into a celebration of the global wrestling phenomenon. The artistic choices reflected character, culture, and intensity — all elements that wrestling fans loved and cherished long after the game was released.
Frequently Asked Questions (FAQ)
- Q: Who is featured on the main cover of WWE SmackDown vs Raw 2011?
A: The standard cover features John Cena, Randy Orton, and The Undertaker. - Q: Were there different cover arts based on region?
A: Yes, several regions had exclusive covers, such as Rey Mysterio in Japan and The Undertaker in Australia. - Q: What is the most collectible version of the cover?
A: The steelbook edition from GameStop and the Japanese Rey Mysterio version are among the most collectible. - Q: Was there a digital release with different cover art?
A: No, digital versions used the same standard artwork as the global physical release. - Q: Can I still purchase alternate cover versions today?
A: Yes, though they are considered collectibles now and often found on resale platforms like eBay.